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Arm & Hammer Charcoal White toothpaste gently removes impurities from the tooth enamel surface that can cause daily stains, delivering 100% more surface stain removal when used as directed. Active Calcium helps rebuild and restore the enamel surface, giving you twice the enamel strength compared to your regular toothpaste.
Powered with activated charcoal for a deeper clean and a clinically proven whiter smile in just 3 days with regular use when used as directed.
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4.7 ★★★★★
Based on 27 reviews
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Product Reviews
★★★★★ 5
An Excellent, Eye-Opening Read That Truly Makes You Reflect
Format: Kindle
The 10X rule is an excellent book—engaging, interactive, and surprisingly eye-opening. It doesn’t just present ideas; it invites you to actively reflect on your own behavior, decisions, and patterns. As you move through the chapters, you’re constantly prompted to pause, think, and reassess the way you act and respond in everyday situations.
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Reviewed in the United States on February 8, 2026
★★★★★ 5
Grant Doesn't Hold Back!
Format: Hardcover
What It's All About...
So, the 10 X Rule is a very motivation book about rethinking the way you think about goal setting and the effort it takes to accomplish your goals.
Without giving away the obvious, Grant shares that when we go for a goal like, "I want $100 in the next 30 days to pay my bills." We often fall short of that goal and need to restate it as: "I want $1,000 in the next 30 days to pay my bills." Now, if you do far short (happens often), you will still hit somewhere greater than $100. Therefore, we must always 10 X our goals to hit the goals we desire.
Now, when it comes to effort, because we often underestimate the action it takes to meet our goals... Our new $1,000 goal requires 10 X effort to hit it. So, if you think "To hit $1,000, I need to make 1 sales call each day." you need to 10 X that number and make 10 sales calls to hit your new $1,000 goal. Therefore, we must always 10 X our effort and change our actions to meet out goals.
He also takes times at the end of the book to outline 32 characteristics of successful people that also help in accomplishing these 10 X Goals. Some of those include: Have a "Can Do" attitude, Seek to Solve Problems, Focus on Now, Be Highly Ethical, etc.
At the end of each chapter he asks a set of questions that helps to reinforce the material you just read.
My Take...
Overall, this really juiced me up and got me to rethink the way in which I look at goals and the actions I need to meet them.
When reading such a book, I often get so inspired that I shoot off goals without really appreciating the amount of effort it will take to hit them. I walked away from Grant's book with a firm idea on the big goals I want to hit and a healthier understanding of what it's going to take to get there.
The overall feel of the book was also inspiring because Grant is the type of person that believes in going for goals, even if you don't know exactly how you are going to accomplish them... Just get started. I resonate with that line of thinking.
If you like listening to audio books, Grant does his own reading of the book, which gives a greater sense of emphasis and passion behind the content.
Who should read this...
Entrepreneurs, Business owners, High School and College Students
WARNING: There is some cursing.
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Reviewed in the United States on May 20, 2016
★★★★★ 4
A highly motivating ride built on top of a simple truth
Format: Kindle
Underneath its swashbuckling and action-oriented prose, Grant Cardone's The 10X Rule is a simple book about risk reduction.
In a motivating and positive tone I would describe as "pleasantly aggressive", Cardone cajoles the reader as he sells a relatively simple premise backed up by his own experiences.
Cardone believes that the difference between success and failure lies in executing his 10X Rule, which is:
1) Set goals ten times higher than what you need to achieve, and then
2) Take ten times more actions than you think are necessary to achieve your goals.
That's really it, and this is risk reduction. Understand where you need to aim, then shoot much higher to create a greater margin of error, and then take massive and relentless action to plant an entire field full of seeds, some of which are likely to bear the bounty you are looking for.
It's simply a numbers game.
Cardone writes in a tone that will get you fired up, that will get you ready to take on larger challenges and keep going -- in fact go harder -- in the face of adversity.
The 10X Rule is full of quotes designed to kick you into a higher gear:
"As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else's."
"One of the greatest turning points in my life occurred when I stopped casually waiting for success and instead started to approach it as a duty, obligation, and responsibility"
In the end, I enjoyed this book and am likely to read it again. The 10X Rule is like an Indiana Jones movie built on an ancient truth. Underneath the testosterone, rah-rah and adventure lies the simple facts: extraordinary results require extraordinary effort. The premise isn't overly cerebral: aim high and go for it. But the pace, voice and storytelling align to motivate, and that's a valuable enough takeaway from a business book.
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Reviewed in the United States on April 11, 2015
★★★★★ 5
Incinerate the competition. (And you have no competition!)
Format: Hardcover
Wow. Just love this book. Grant's ideas are spectacular. I say go with the audio (CD) version because his energy, his voice and his message must be "heard" to make an impact. Ordinarily, the only writers I give five stars to are people like Herman Melville and Joyce Carol Oates. However, IN HIS FIELD Grant is hard to beat. He's articulate and refreshingly straight-on. No b.s. here. Literally, he "sold" me on his ideas (and I am following them, Grant!) I am a writer and artist. All my life I have been told that it is nearly impossible for a cutting-edge visual artist and new novelist to make a good living at what I do. I don't believe that any longer, thanks to Grant's coaching in this book. As a matter of fact, the more unique you are in your field, the more "different" and wild, the more likely you are to be successful because it's likely that you are passionate about what you do. And that's the key to everything: passion. If you believe in your product or service, your talent and your creativity, you can make it because you have what it takes to do anything - even selling what you believe in. A lot of artists think they are "selling out" when they're "selling" themselves. Even Emily Dickinson called publishing "the auction house of the mind." (Or did she say "block"? That would make more sense because the implication is that a published writer is a slave to the publishing industry.) The fact is that most of us cannot afford to split hairs about whether we are selling out or not. We have to make a living to support ourselves, our families, or any of the lives and causes we support (including our selves; it's all about taking responsibility). It's time, guys, to step up to the plate and make it happen. Grant is my coach of choice. I've always gotten a lot from Anthony Robbins, Wayne Dyer and other "success" gurus, but only two at this point take the lead for me: Eckhart Tolle (didn't you say that "NOW" is the only time to move forward, Grant?) and Grant Carbone. I'm sure Eckhart would smile at this. Their styles are completely opposite, but their impact is huge. The only thing I would change for Grant himself is, man, you gotta say your name more on your tapes. I'm almost done with the book and have recommended it to many people. I even bought the book (I got the original from the library) so I could loan it to friends. However, whenever I talked up The 10X Rule (until today) and people asked who wrote it, I couldn't tell them. That's right, Grant, I didn't know your name from listening to your book. Anyway, just thought you should know. Thanks for being in my life. You changed up my game plan tremendously. I.O.U. (Oh, wait, maybe you'd say I just paid with this glowing review!)XXX000
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Reviewed in the United States on February 10, 2013
★★★★★ 5
Great book
Format: Hardcover
Got this book for my husband, who loves to listen and watch Grant Cardone. Great buy and great product. Durable book.
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Reviewed in the United States on March 10, 2026