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經濟學,最強思考工具【暢銷經典版】:想掌握商業底層邏輯,要像經濟學家一樣思考

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經濟學,最強思考工具【暢銷經典版】:想掌握商業底層邏輯,要像經濟學家一樣思考16 AB AB GDP 1. 2. 3. 16 AB AB GDP 1. 2. 3. Paul Heyne1931 2000 25 Peter Boettke David Prychitko

作者:保羅.海恩 / 彼得.勃特克 / 大衛.普雷契特科 | 譯者:史晨

★全球暢銷逾四十年,史丹佛等上百院校指定通識教材★
經濟學——思考商業底層邏輯的最強工具!
職涯進化、商場求勝、投資獲利、不犯錯上當必備
★名師親授,幫你換個經濟學腦袋——
學經濟學家看清問題,想對方法、找最佳答案
 
  身處商業社會,你必須看清錢哪裡來、交易怎麼達成、企業如何運作;搞懂財經新聞怎麼讀、經濟政策怎樣分析;經濟學就是搞懂商業底層邏輯的唯一利器。
 
  《經濟學,最強思考工具》正是教你學會、活用經濟學,再也不怕經濟學的救星。與主流經濟學教材不同,本書從教你思考入手,避開繁複的公式,透過深入淺出和饒有趣味的圖文,將日常生活中紛亂繁雜、看似毫無關聯的社會現象,和一套完整的經濟學思維架構結合,展示出「經濟學想像力」。正如諾貝爾經濟學獎得主道格拉斯.諾斯所說:「經濟學的力量就在於它是一種思考方式」,本書引導讀者學會經濟學推理方式,從而能像經濟學家一樣思考問題。
 
  本書是為非經濟學專業學生撰寫的一部「一學期經濟學」教材,不僅在英語世界普遍獲得認同,同時被翻譯成簡體中文、日文、俄文、保加利亞文、匈牙利文等多種語言,堪稱經濟學教育領域一部標竿著作。使用院校包括:史丹佛大學、西雅圖大學、密西根大學、紐約大學、紐約州立大學、北加大、西安大略大學等數百所院校。
 
  經濟學入門16堂課,讓我們思考、抉擇、行動,有了參考依據:
  ★要選A機會或B機會,你要考量什麼?
  【機會成本】→某項行為的成本是人們賦予「次優機會」的價值,你選擇A,付出的代價就是次優機會B。
 
  ★要生產甲商品或乙商品,該如何抉擇?
  【比較利益】→人們從事自認為有「比較利益」的活動。某些產品和服務親自生產的成本太高,就不自己做,而藉由交換獲取。
  
  ★為什麼颱風天菜價上漲,還是有人要買?
  【需求價格彈性】→有些消費者對新鮮蔬菜特別偏好、需求高,無法以其他食材替代,因此需求彈性小。
 
  ★新聞裡「商品過剩大清倉」,是什麼意思?
  【供給與需求】→買方和賣方的計畫不協調,供給量大於需求量時,就會發生過剩,市場價格會傾向於下降。
 
  ★怎麼知道國家經濟是「強勁」還是「疲弱」?
  【GDP】→衡量一國的整體績效的工具,亦即該國在一年內所生產最終產品和服務的市場總價值,可以説明經濟總體運作的好壞。
 
  想看懂商業底層邏輯,從升級經濟學腦袋開始。《經濟學,最強思考工具》帶你入門,逐步洞悉商業世界的真實運作,走對職場求勝、商場獲利、財富自由之路。
 
本書特色
 
  1.經濟學:不能不懂的商業底層邏輯/不能漏接的熱門話題
  經濟學攸關生計,是商業社會首要大事、上班族的基本功、理財族的投資方針、人際交往主要談資、國高考必考科目,可說是每個人都得學的基礎知識。名師指點入門,不可錯過。
 
  2.經濟學很難懂?名師帶你無門檻學習,非經濟相關領域者也看得懂
  經濟至關重要,進入門檻卻高。本書包羅了基礎、必學的經濟學概念與知識,行文多為敘述及譬喻、省卻公式及數學計算,是一本親切好讀的入門書。
 
  3.架構完整,適合教學、讀書會、自學使用
  全書包含基礎概念與知識,幫助想掌握整體視野、鍛鍊思考力的入門者進入經濟學的世界。講解深入、舉例豐富且附有練習題。為全球多所大學通識教材,亦適合讀書會、自學、應考之用。
★全球暢銷逾四十年,史丹佛等上百院校指定通識教材★
經濟學——思考商業底層邏輯的最強工具!
職涯進化、商場求勝、投資獲利、不犯錯上當必備
★名師親授,幫你換個經濟學腦袋——
學經濟學家看清問題,想對方法、找最佳答案
 
  身處商業社會,你必須看清錢哪裡來、交易怎麼達成、企業如何運作;搞懂財經新聞怎麼讀、經濟政策怎樣分析;經濟學就是搞懂商業底層邏輯的唯一利器。
 
  《經濟學,最強思考工具》正是教你學會、活用經濟學,再也不怕經濟學的救星。與主流經濟學教材不同,本書從教你思考入手,避開繁複的公式,透過深入淺出和饒有趣味的圖文,將日常生活中紛亂繁雜、看似毫無關聯的社會現象,和一套完整的經濟學思維架構結合,展示出「經濟學想像力」。正如諾貝爾經濟學獎得主道格拉斯.諾斯所說:「經濟學的力量就在於它是一種思考方式」,本書引導讀者學會經濟學推理方式,從而能像經濟學家一樣思考問題。
 
  本書是為非經濟學專業學生撰寫的一部「一學期經濟學」教材,不僅在英語世界普遍獲得認同,同時被翻譯成簡體中文、日文、俄文、保加利亞文、匈牙利文等多種語言,堪稱經濟學教育領域一部標竿著作。使用院校包括:史丹佛大學、西雅圖大學、密西根大學、紐約大學、紐約州立大學、北加大、西安大略大學等數百所院校。
 
  經濟學入門16堂課,讓我們思考、抉擇、行動,有了參考依據:
  ★要選A機會或B機會,你要考量什麼?
  【機會成本】→某項行為的成本是人們賦予「次優機會」的價值,你選擇A,付出的代價就是次優機會B。
 
  ★要生產甲商品或乙商品,該如何抉擇?
  【比較利益】→人們從事自認為有「比較利益」的活動。某些產品和服務親自生產的成本太高,就不自己做,而藉由交換獲取。
  
  ★為什麼颱風天菜價上漲,還是有人要買?
  【需求價格彈性】→有些消費者對新鮮蔬菜特別偏好、需求高,無法以其他食材替代,因此需求彈性小。
 
  ★新聞裡「商品過剩大清倉」,是什麼意思?
  【供給與需求】→買方和賣方的計畫不協調,供給量大於需求量時,就會發生過剩,市場價格會傾向於下降。
 
  ★怎麼知道國家經濟是「強勁」還是「疲弱」?
  【GDP】→衡量一國的整體績效的工具,亦即該國在一年內所生產最終產品和服務的市場總價值,可以説明經濟總體運作的好壞。
 
  想看懂商業底層邏輯,從升級經濟學腦袋開始。《經濟學,最強思考工具》帶你入門,逐步洞悉商業世界的真實運作,走對職場求勝、商場獲利、財富自由之路。
 
本書特色
 
  1.經濟學:不能不懂的商業底層邏輯/不能漏接的熱門話題
  經濟學攸關生計,是商業社會首要大事、上班族的基本功、理財族的投資方針、人際交往主要談資、國高考必考科目,可說是每個人都得學的基礎知識。名師指點入門,不可錯過。
 
  2.經濟學很難懂?名師帶你無門檻學習,非經濟相關領域者也看得懂
  經濟至關重要,進入門檻卻高。本書包羅了基礎、必學的經濟學概念與知識,行文多為敘述及譬喻、省卻公式及數學計算,是一本親切好讀的入門書。
 
  3.架構完整,適合教學、讀書會、自學使用
  全書包含基礎概念與知識,幫助想掌握整體視野、鍛鍊思考力的入門者進入經濟學的世界。講解深入、舉例豐富且附有練習題。為全球多所大學通識教材,亦適合讀書會、自學、應考之用。

 


作者

保羅.海恩(Paul Heyne,原版作者,1931-2000)
 
  華盛頓大學經濟系傑出講師。他是大學經濟學教育的改革者,終生致力於改變僵化刻板的教學方式,被譽為美國「近25年來最優秀的經濟學教育工作者」之一。本書為其代表作,在全球享有盛譽。 
 
彼得.勃特克(Peter Boettke,修訂版作者)
 
  喬治.梅森大學經濟學教授,同時擔任詹姆斯.布坎南政治經濟中心副主任、美國市場研究中心高級研究員。 
 
大衛.普雷契特科(David Prychitko,修訂版作者)
 
  北密西根大學經濟學教授。 
 
譯者
 
史晨
 
  專業譯者。 
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The Marsh’s
Massapequa, US
★★★★★ 5
Gorgeous 😍
Size: 2' x 6' (Natural), Color: Champagne, Size: 2' x 6' (Natural), Color: Champagne
Absolutely beautiful!!! It is thick and luxurious, super soft and cozy. It’s really high quality and it shows. You can tell it’s natural without the burn test even from its cute little curls. All brushed (your pet brush is perfect 😉) out it looks stunning and fluffy. I got the champagne color and I love it! I don’t see any seams on the double pelt and it is substantial, not at all like it will disintegrate in a few years, but rather will become a much loved family heirloom. Well worth the investment! It is absolutely heavenly to perform yoga on by the fire 😌I love taking my slippers off and feeling the soft fur. I don’t want to get off it lol. I understand all those other customer’s kids and cats 🤣😂🤣
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Reviewed in the United States on November 26, 2023
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Sir Keith
Birmingham, US
★★★★★ 5
This is the one you want...
Size: 2' x 6' (Natural), Color: Natural (Yellow Undertones), Size: 2' x 6' (Natural), Color: Natural (Yellow Undertones)
I bought a ‘Genuine Sheepskin Rug Double Pelt Natural White Fur 2x6’ from Amazon in 2011 for $112.49, and recently decided to recommission it in my new living room. It looked so nice that I decided to add a second rug, and was pleased to find what Amazon claimed to be the same rug still available for only $83.78. Now I’m not one of those silly folks who expects the color and/or size of a natural product like a sheepskin rug to be perfectly predictable, and my living room is large enough that I didn’t need the two rugs to match perfectly, but when the new rug arrived, I couldn’t have been more disappointed. It was about 40% smaller than my older rug, was way, way off from anything that could be called white, and looked cheap, old, and tattered. I tried to comb it out a bit to see if I could make it look presentable, but it was a lost cause. Amazon to the rescue. I returned the rug to Amazon for a full refund the next morning, and the transaction couldn’t have been simpler. And I immediately ordered the ‘Genuine Sheepskin Rug Double Pelt Natural White Fur 2x6’ shown on this page from Super Area Rugs for $119.00. What a difference! These rugs are large, plush, and super soft. The quality of these rugs is obvious, much, much nicer that either my old sheepskin rug or the ‘bargain’ rug I returned to Amazon. I was so impressed with the quality of this rug that I immediately ordered a second, which arrived this morning (it matches the other rug perfectly). My older sheepskin has been reassigned to another room because, well, it’s not in the same league as my two new rugs, which look terrific together. As is so often the case, you get what you pay for. So if you’re looking for a top quality sheepskin rug, this is the one you want.
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Reviewed in the United States on December 23, 2015
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Jay K
Lowell, US
★★★★★ 4
Very nice fleeces
This is a clean, soft, well groomed fleece intended for use on a 6 foot long sofa, so bought 2. They moved too much as a result of shifting bodies on the leather couch, so will get a longer version, sewn bottom to bottom, and used each of these fleeces on both armrests, instead.
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Reviewed in the United States on August 15, 2025
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Shawn B.
Lexington, US
★★★★★ 5
Excellent Product!!! Will purchase again!
Size: 2' x 3' (Natural), Color: Wolf Tipped
Instead of ordering a cover for reclining loveseats, I chose to drape one of these over the headrest on either end of our loveseat. Not only do they protect the leather, they also help to elevate our decor. The rugs were received in a very timely manner. They are super soft, & warming as we move into the winter months. We've had family & friends comment on how great they look. 2 of them have already ordered, & added them to their sofa/loveseat/recliner decor. Have an issue of them slipping, add some velcro in between the crook of the cushion & the back of the furniture piece. It doesn't show & will help to keep the rug in place; if your busy body.!
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Reviewed in the United States on December 10, 2025
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ChillyNilly
Pawtucket, US
★★★★★ 5
Perfect for sensory sensitive kids and for the pure beauty of it
Size: 2' x 6' (Natural), Color: Natural (Yellow Undertones), Size: 2' x 6' (Natural), Color: Natural (Yellow Undertones)
After speaking over the phone with the seller, I was confident in this purchase for my SPD son. They do not use harsh chemicals or dyes in the process. It is from New Zealand and the only use in Vietnam is for shipping. My son hasn't been diagnosed yet for Autism but he is in the process. He is super sensitive to all things sensory and Amazon feedback isn't the place to give specific details on his condition but I will write that when he fist touched it- which was willingly- he smiled and asked to sleep on it. When he laid down on it and I covered him- he was calm and smiling. In the pic I provided he is calm and holding his door (his obsession is doors and windows). He even set his door down to hold the fur. For other mommies and papas with spd/autistic kids you know that willingly touching a new fabric and setting down an obsessive item is huge and super encouraging! I am so grateful to have such a quality item that is affordable for my special needs son. His older sister received one as well as is now pretending to be a sheep. Fun for everyone! The ONLY negative is that the brand/info sticker on the pelt was a pain to get off and pulled some of the felt - not damaging it but blemishing the unity -but if the skin is down it will not be noticeable. A super fun detail is that all of the fur is combed out but there were a few strands that were wavy and had a slight curl- I LOVED that. There was no odor at all which is great! I expected an animal smell which is better than chlorine or dioxin which is what competitors use in their process. There is no noticeable seam in the middle on the top where the two pelts are gathered. I am soooo satisfied!
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Reviewed in the United States on February 13, 2016

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