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Do You Sincerely Want to Be Rich?By: Charles Raw, Bruce Page, Godfrey Hodgson In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and
By: Charles Raw, Bruce Page, Godfrey HodgsonIn the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
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4.9 ★★★★★
Based on 17 reviews
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Product Reviews
★★★★★ 5
Need people less, love them more.
Format: Paperback
I just finished this book. AWESOME!!!
I got the book simply because of the title and one phrase that hit me hard. "We have to learn to need people less and love them more."
The introduction is such that it gets you excited about what you are about to read. But then, the first few chapters, you almost feel as if you've been deceived. But he's just setting things up.
I don't think I've ever read a book that continues to get better as you read it. The best part of the book is the last section of the last chapter.
Get it. Read it. You will benefit. I promise.
Learn to need people less and love them more as you begin decrease your fear of man and increase your fear of the Lord.
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Reviewed in the United States on September 9, 2024
★★★★★ 5
Please Please Read This Book!
Format: Paperback
I bought this recent copy for a teen I know who I felt it would help, but I first read When People Are Big years ago. It is so, so helpful for breaking out of the self-absorption that comes with a variety of human conditions, including victimization, being introverted, neurodivergent, socially fearful, or just plain old-fashioned proud, vain, or narcissistic. Obviously, a book can't do that all by itself, but it can point you on the path to stop fearing people and caring, in the wrong way, what they think of you. The book is well-balanced, not blaming people who have been victimized for the challenges they face, but also not leaving them trapped in pain like so much psychological theory does. The book is written for professing Christians, since ultimately, Jesus is the only Way out of all of this. But if you are not a Christian, I still recommend you try reading it for a refreshing new approach to a familiar problem.
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Reviewed in the United States on November 25, 2025
★★★★★ 4
Fear God, that is the whole duty of man
Format: Kindle
A little religiosity toward the end felt like your own effort combined with Christ's, but over all a good perspective on how we view our circumstances of people and God.
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Reviewed in the United States on August 14, 2023
★★★★★ 5
Biblical truth
Format: Paperback
Very good book. Sticks very much to biblical truth. It can be a bit convicting and eye opening into certain behaviors of yourself and others. And shows you why the Fear of God is and should be much greater than the fear of man.
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Reviewed in the United States on July 24, 2025
★★★★★ 5
Must read, then read again to take it all in.
Format: Paperback
Awesome read for anyone who has struggled with people pleasing and is wanting to break out of that pattern! With scripture to back up the practical applications, and relatability, it's a win!
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Reviewed in the United States on August 17, 2025