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Description
The Creative CurveBy: Allen Gannett Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon fed the notion that creativity is the province of genius of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up.
By: Allen GannettBig data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
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4.6 ★★★★★
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Product Reviews
★★★★★ 3
Weird smell
Color: White-cooling Basic, Size: Queen(Pack of 2)
The pillows are great for someone looking for something cool and comfortable. We loved them so much that we bought a second pair. However, we were seriously disappointed with the odor of our last purchase. They give off a strong and indescribable chemical/burning plastic smell so nauseating that it’s difficult to sleep with. We’re hoping this issue will resolve with a couple more washes of the pillow cases, but am worried the source is the stuffing itself.
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Reviewed in the United States on May 28, 2026
★★★★★ 5
helped treat my sore neck
Color: White-cooling Basic, Size: Camping Pillow(Pack of 1)
This pillow — after dialing in the right amount of shredded foam — has greatly helped my sore neck. Initially, I had to remove some foam. Then I gradually added foam until it reached optimum comfort and support.
It is also CPAP-friendly — especially when I position my head near the pillow's edge. (I am a left-side sleeper.)
I like the travel size because I use a bulky hugging pillow to ease stress on my shoulder and elbow. That makes my side of the bed feel cramped if using a larger head pillow. A smaller pillow is easy to flip end-to-end in the middle of the night.
I have spent lots of money on pillows over the years, but this is the best I've ever had for relieving [1] neck pain and [2] CPAP mask seal problems. Very comfortable, supportive, and affordable.
I did not notice any unpleasant smell — and I am usually sensitive to that kind of thing.
Would highly recommend.
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Reviewed in the United States on May 7, 2026
★★★★★ 5
Love them!
Color: White-cooling Basic, Size: Queen(Pack of 2)
Love them! After 10 years with our MyPillows, they finally lost their fluff. The reviews I read of the MyPillows of today were not good; they didn’t have as much filling as they used to. These pillows remind me of how fluffy our new MyPillows were 10 years ago!! You sink right into them and can mush them however and they stay. These are way cheaper than the Coop and it’s the same concept; add or remove the filling as needed. The cooling side is a huge plus too! You won’t be disappointed with these pillows!
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Reviewed in the United States on May 22, 2026
★★★★★ 5
Finally sleeping through the night without waking up drenched
I was dealing with night sweats almost every night. Waking up overheated, flipping my pillow over constantly, just uncomfortable and restless. It was starting to mess with my sleep in a real way.
Since switching to this cooling pillowcase (and pairing it with a cooling blanket), it’s been a completely different experience. I’m actually staying cool through the night and not waking up soaked or irritated.
The fabric feels cool to the touch right away and doesn’t trap heat like a regular pillowcase. It’s smooth, comfortable, and still feels good after washing. Not stiff or weird like some “cooling” materials can be.
Is it magic? No. But does it noticeably reduce overheating and help you sleep better? Absolutely.
If you run hot at night or deal with night sweats, this is one of those small upgrades that makes a big difference. I wish I had bought it sooner.
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Reviewed in the United States on March 19, 2026
★★★★★ 5
so far so good
I was surprised at this pair of pillow cases only because the material seemed impossible to be cooling - it's that weird polyester blend. So far I have not awoken feeling sweaty around my face and scalp. I don't recall what I originally paid but I think it is great value for money! If you are sensitive to out of the box smell, I washed mine first and it didn't impede on the efficacy of the cooling!
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Reviewed in the United States on April 28, 2026