SKU: 91868454007

量化行銷時代【首部曲】：貝佐斯與亞馬遜經營團隊都在做，15個關鍵行銷計量指標（暢銷典藏版）

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量化行銷時代【首部曲】：貝佐斯與亞馬遜經營團隊都在做，15個關鍵行銷計量指標（暢銷典藏版）: : AMA B2BB2CO2O Excel 80 Apple 80 ROI 1. Amazon 2. 3. 5IT 4. Kellogg School24 IT Agile Insights LLC BBC

作者: 馬克．傑佛瑞  |  譯者: 高英哲

──銷售之神貝佐斯、亞馬遜經營團隊指定必讀──
在巨量資料串連的時代，懂得蒐集數據並知道怎麼分析的人，
才能甩開競爭對手，大幅提升行銷績效！

　　★ 美國市場行銷協會（AMA）評選年度最佳商管巨作
　　★ 實體、電商、B2B、B2C與O2O虛實整合，全通路適用的行銷金律
　　★ 完整解析：科技業、金融業、零售與服務業的行銷量測工具、應用範例
　　★ 免費下載本書量化範本的Excel模型

　　本書將為全通路的行銷策略，提供可依循的量化金律，
　　引領你走出過去總是無法具體量化效益的行銷困境，
　　從「如何蒐集數據」開始，
　　告訴你怎麼解讀、運用這些行銷計量指標：

　　▋比說對故事、精準訂價、製造差異……更重要的事
　　→ 80％的行銷策略會失效，是因為你不懂怎麼蒐集數據、進行量化分析
　　無法快速反應：哪件事情做對了？哪件事情做錯了？
　　行銷部門總是說「我知道這樣做一定有效」，其實──你真的不知道！
　　何不放棄那些無效的，把資源集中在最有效率的地方呢？

　　▋跨越和領先公司之間的行銷差距
　　→不能量化成報酬率的行銷活動，再有共鳴都沒有意義！
　　行銷究竟是「費用」還是「投資」？
　　有數據背書的行銷策略才能提高勝率！
　　亞馬遜、Apple、杜邦、保時捷……頂尖企業都在做。

　　▋解救深陷泥沼的經營主管與行銷人員
　　→我的預算有一半浪費掉了，問題是，我不知道是哪一半……
　　為什麼80％的行銷預算有去無回？
　　活動一個接著一個做，卻總是無法釐清它與業績間的因果關係？
　　明明是打品牌知名度的廣告，老闆卻要你提出行銷的ROI？

本書特色

　　1. 在地表最大的電商王國Amazon內部，流傳著一張「貝佐斯的書單」，從高階主管到那些最有天分的創意、技術人才，無不爭相拜讀，除了文學、傳記、科普、人文社科類，本書名列其中，同時也是唯一一本聚焦在市場行銷的商業經典。

　　2. 「量化行銷」的概念看似複雜艱澀，但本書揭示了一個重要的實作原則：從大處思考、從小處著手，不必等到萬事就緒，先利用手邊現有的數據，就能迅速取得初期成果、展現績效以獲取主管支持，然後再進一步拓展規模。

　　3. 如何克服量化行銷的5大障礙，包括：不知道從哪裡著手、無法辨別行銷活動與銷售額之間的因果關係、如何蒐集數據資料、缺乏硬體資源與IT技術的解決之道、扭轉拒絕改變的公司文化……

　　4. 中小企業與新創公司的行銷部門，也一體適用的量化行銷原則、實戰範例。


作者

馬克．傑佛瑞

　　美國行銷大師，是網路時代首批提出以「量化數據」來精準輔佐廣告行銷策略及方法的先驅之一。

　　凱洛格管理學院（Kellogg School）技術創新研究中心主任及資深講師。曾在管理、科學和技術期刊上發表多篇文章，並發表24篇原創《凱洛格案例研究》，由哈佛商學院出版社發行。

　　在凱洛格任教時，曾領導執行多項計劃，包括策略數據導向行銷，以及IT推升策略價值，並且在微軟和杜邦等許多公司，教授客製化的主管課程。

　　現任行銷與技術顧問公司Agile Insights LLC合夥人。

譯者
    
高英哲

　　英國約克大學經濟碩士。臺灣大學科學教育發展中心、《BBC知識》特約譯者。
 
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SKU: 91868454007

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4.2 ★★★★★
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Luna Fae
Lexington, US
★★★★★ 4
Right from the start, I was drawn in by the prologue!!!
Format: Paperback, Format: Paperback
Queen of Roses (Blood of a Fae #1) by Briar Boleyn Genre General Fiction ( Adult), Romance, Sci-Fi & Fantasy, Dark Romance “More primordial than the stars. My name was on his lips as he promised unspeakable darkness to any who came between us.” Right from the start, I was drawn in by the prologue!!! I’m a big fan of “touch her, and you die” vibes, but I mean, what’s also not to love about a unique Arthurian retelling with gender twists, a treacherous royal court, a dangerous quest, magical Fae & mystical monsters, entwined with a bit of spice! Morgan, Princess of Pendrath and true heir to the throne has spent most of her life dimming her light to feel safe and to make others comfortable. She is treated as an outcast in the court and repressed by her family due to the blood of the Fae within her and forced to join the Temple of the Three as a priestess in training to one day replace Merlin. Her brother, King Arthur, who reminds me of Joffrey from Game of Thrones, later tells her that he has other plans and offers her a choice of the Temple or to marry her off for political gain, unless… that is, she can journey through the great unknown and return with a long-lost fae weapon with enchanted powers known as Excalibur. Her quest begins with a roguish crew that includes the mysterious, arrogant, and heart-tuggingly handsome Captain of the Royal Guard, Kairos Draven, whom she can’t decide if she wants to stab or indulge in pleasure with. Along the way are plenty of surprises, mystical creatures, and betrayal, all while Morgan uncovers more of the truth about herself and who she can trust. This book had intriguing storylines and lovable characters that kept me turning pages and wanting more. I can’t wait to see how it all unfolds and comes together in book 2, Court of Claws, which I just started reading!! Read if you’re into- Dark Fantasy/Romance Slow–Burn Question Everything Magic and Action Fae Arthurian Legend Stabby/Broken FFC Morally Gray MMC Forced Proximity Queen of Roses is perfect for Holly Black, Jennifer L. Armentrout, and Sarah J. Maas fans. Please check the trigger warnings page in the table of contents before reading this book.
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Reviewed in the United States on August 16, 2023
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Amanda Greathouse
Grantham, US
★★★★★ 3
3.5 stars, A little boring to say the least.
Format: Kindle
Wow so I'm not sure where to begin on this one. This was a very different take on the legend of Arthur and Excalibur. This is told from the point of view of Morgan the sister of Arthur. Honestly the first 50% of this book is world building and character building which unfortunately was super boring for me. Morgan to me was a female MC that had a hard time in believing in herself. Sometimes taking too long to understand exactly what was going on around her. Draven was also a different male MC, like I couldn't put my finger on him and what he was all about. It was not until the last 10% of the book did we get some answers on the mystery that is Draven. The other 50% of the book centered around this big journey with everyone having a different motive. We see a spark of magic around this time that had me excited but then we never expanded upon that and what it could mean for the female MC. I feel like I want to read the second book just to see where this goes, but the spice was probably a 2 out of 5. Side characters are ok, Lancelet was fun but I almost felt like I wanted more.
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Reviewed in the United States on September 13, 2023
K
Verified Purchase
Krystina
Omaha, US
★★★★★ 5
A bewitching retelling of Arthurian legend!
Format: Kindle
In a land where the Fae have nearly become only a legend and those who still posses even a morsel of the blood are few and far between, Morgan finds herself cast aside by most of society due to her rumored half-Fae lineage, including her brother, King Arthur. With the kingdom at the brink of war, Arthur entrusts her with a quest to retrieve a Fae weapon of legendary power: the sword of Perun, Excalibur. Accompanied by men she loathes, Captain Kairos Draven and Ragnar Whitehorn, she embarks on her long and unbeknownst perilous journey, only to find that things she once believed to be myth are in fact very real. With devastating twists, omitted truths, witty banter and fierce action, Queen of Roses leaves you begging to know more about the secrets of Aercanum! Wow, wow, wow! Going into this story, I did not realize that it was going to be a retelling of Arthurian legend, especially not one with a fantastical twist! The unique spin almost gave me The Witcher vibes and I think adding Fae into the mix was quite interesting. I knew the basics of the legend but after reading this book, it has piqued my interest and makes me want to learn more about it. My attention was snatched as soon as I finished the prologue and I knew that I was going to devour this story. I truly enjoyed the gender swaps and even how Arthur was portrayed as villainous. Morgan’s past and even her parts of her present is absolutely heartbreaking, and I felt for her at times. I can only recall one other book that made me hate characters the way I despised Florian and Arthur, leaving me with my blood boiling and feeling disgusted. Even after finishing the book, Draven is still a mystery to me and I cannot figure out how to feel about him. I guess they just means that the author did an excellent job at conveying each character’s persona! The rich world building and imagery made it easy for me to visualize the places that the group visited along their journey. I am truly engulfed in this story and I cannot wait to see wait fate awaits Morgan and how the Fae will be even more incorporated in the next book!. I received a free copy of this book and am voluntarily leaving a review.
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Reviewed in the United States on August 11, 2023
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Verified Purchase
Tiana
Dallas, US
★★★★★ 4
Enchanting
Format: Kindle
"Queen of Roses" by Briar Boleyn is a delightful and refreshing reimagining of the classic tale of King Arthur, with a captivating twist that places the spotlight on Morgan, a character who has often been overshadowed in traditional retellings. Boleyn's creative decision to shift the narrative perspective to Morgan breathes new life into the story, offering readers an intriguing and compelling look at the Arthurian world from an entirely different angle. One of the most commendable aspects of this book is its incorporation of Fae elements, which adds an enchanting layer of magic and mystery to the already familiar Arthurian setting. Boleyn skillfully weaves the world of the Fae into the narrative, creating a captivating backdrop against which the events of the story unfold. This addition not only adds depth to the world-building but also provides ample opportunities for twists and turns that keep readers thoroughly engrossed. However, while the book boasts numerous strengths, it does have one noticeable flaw: the characterization of Morgan. While it is reasonable to create a flawed and complex protagonist, it appears that at times, Morgan's character becomes overly difficult and hard to relate to. Her persistently negative perception of one of the main male characters, who is a potential love interest, despite his efforts to support and assist her, may come across as somewhat irrational and could test the patience of some readers. Striking a balance between a strong, independent character and one who can recognize genuine support and affection could have enhanced the overall reader experience. Nonetheless, the allure of "Queen of Roses" lies in its innovative approach to the Arthurian legend and its skillful blending of fantasy elements into a familiar narrative. Boleyn's evocative prose draws readers into a world where magic, destiny, and fate entwine, leaving us eager to uncover the mysteries that unfold within the pages. I received a free copy of this book via Booksprout and am voluntarily leaving a review.
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Reviewed in the United States on July 28, 2023
S
Verified Purchase
Stephanie
Lake Worth, US
★★★★★ 5
An action-packed dark romantasy
Format: Kindle
I loved this book! Queen of Roses is an Arthurian-inspired dark romantasy that is the first book in the Blood of Fae series. The story follows Morgan, the princess of Camelot who is rumored to be part fae. Fueled by prejudiced hatred and a mistrust of fae blood, Morgan’s abusive father strips her of her birthright and hands it to her half-brother, Arthur. Instead of becoming queen, Morgan is commanded to join the temple of the goddesses when she comes of age. However, Arthur turns into a psychopathic, power-hungry, fae-hating king as he ages. He develops malevolent plans and commands Morgan to find an ancient weapon with legendary power. Although Morgan is wary of Arthur’s intentions, she embraces the opportunity to go on a journey and potentially change her fate. The story picks up from there and we follow Morgan on her quest to find the ancient relic. It’s full of high stakes adventure, mystery, tension, banter, forced proximity, hidden magic, self discovery, and betrayal. This first installment of the series intricately develops the world building and character development. There’s little romance in this book, but it is evident that it is a slow burn that will continue to develop throughout the remainder of the series. Overall, I loved the world building, the epic fantasy, Morgan’s journey of self discovery, and all of the twists and turns that set the stage for the future installments. I can’t wait to see what happens next!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 7, 2024

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