SKU: 93187121079

Tell to Win

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Description

Tell to WinBy: Peter Guber Today everyonewhether they know it or notis in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you cant tell it, you cant sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it

By: Peter Guber     
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both.

Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause.
           
Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.
            
In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.  Among his techniques:
 
* Capture your audience’s attention first, fast and foremost
* Motivate your listeners by demonstrating authenticity 
* Build your tell around “what’s in it for them”
* Change passive listeners into active participants
* Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong

To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.
           
After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
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SKU: 93187121079

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Tamsyn
Port Orchard, US
★★★★★ 5
Fun book, lots of laughs!
Format: Paperback
Love these books! They have my kids super engaged and I even get a few laughs! Worth the money!!
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Reviewed in the United States on July 1, 2024
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Sophia Skye
Draper, US
★★★★★ 5
Super funny and cute!
Format: Paperback
Funny and still appropriate for kiddos. I laughed more than my four year old but she too, giggled a bunch. Super fun gift!
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Reviewed in the United States on January 2, 2024
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ALR2023
Waukegan, US
★★★★★ 5
Funny birthday book for kids
Format: Paperback
My son loves this book, we now give it to all their friends for their birthday!
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Reviewed in the United States on February 13, 2025
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Awall2464
Carnegie, US
★★★★★ 4
Very cheeky
Format: Paperback
My kids loved the Dad and Me book and continue to read it years later. I ordered this for a birthday. We enjoyed it on the birthday but my kids haven’t asked to read it since. Cute but it didn’t live up to some other versions. Still glad I purchased.
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Reviewed in the United States on April 28, 2024
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Austin
Grantham, US
★★★★★ 5
So funny
Format: Paperback
Great for the price. This beats the instore price by several $$. Well worth it!
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Reviewed in the United States on January 3, 2024

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