Biba: The Fashion Brand That Defined A Generation

Biba: The Fashion Brand That Defined A GenerationBiba dominated London fashion from the mid 1960s, defining a generation's style and outlook. This sixtieth anniversary book celebrates the iconic brand through firsthand accounts and images from those who built its phenomenal success. Founded in 1963 as a mail order boutique, Biba grew into a seven story Kensington High Street department store by 1973the world's first lifestyle label. Customers shopped for clothing, home furnishings, and even Biba

Biba dominated London fashion from the mid-1960s, defining a generation's style and outlook. This sixtieth-anniversary book celebrates the iconic brand through firsthand accounts and images from those who built its phenomenal success. Founded in 1963 as a mail-order boutique, Biba grew into a seven-story Kensington High Street department store by 1973—the world's first lifestyle label. Customers shopped for clothing, home furnishings, and even Biba baked beans, enjoyed tea on Europe's largest roof garden, and caught live performances by the New York Dolls, Iggy Pop, and Liberace. Created by Barbara Hulanicki and Stephen Fitz-Simon, Biba offered affordable, up-to-the-minute fashion that captivated teenagers and young women. It became the ultimate destination of the Swinging Sixties and Seventies, welcoming everyone from the Rolling Stones and Twiggy to David Bowie and Freddie Mercury.

Hardcover | 256 pages.