Cases in Public Relations Management, 4e (eBook)

Cases in Public Relations Management, 4e (eBook)Overview: This fourth edition of Cases in Public Relations Management features a combination of new and tried and tested cases that give students a practical view of how on the ground public relations is practiced today. Showcasing both successes and failures in public relations management, this text uses a problem based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate

Overview: 

This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.

Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to “dig deeper” into the cases at hand. New to the fourth edition:

• Fifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike
• Emphasis on social media, sustainability, ethics, and social responsibility for communication management today
• End-of-chapter activities that reinforce concepts

Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.

ISBN: 9781040322703

Edition: 4

Publisher: Routledge

Format: Digital

AUK Course: COMM 425