SKU: 54963816644

Competing Against Luck: The Story Of Innovation And Customer Choice

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Competing Against Luck: The Story Of Innovation And Customer ChoiceCompeting Against Luck: The Story Of Innovation And Customer Choice The foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can

Competing Against Luck: The Story Of Innovation And Customer Choice

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong. Customers don't buy products or services; they 'hire' them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few.But this book is not about celebrating these successes-it's about predicting new ones. Christensen contends that by understanding what causes customers to 'hire' a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.

SPECIFICATIONS:

Author:Clayton M. Christensen, David S. Duncan, Karen Dillon, Taddy Hall - Клейтон М. Кристенсен, Дэвид С. Дункан, Карен Диллон, Тадди Холл

Publisher:HarperCollins Publishers

Language:English

Publication Date:2016

Number of pages:288 pst

Format:Hardcover

Width:152 mm / 6'

Height:229 mm / 9'

Weight:476 g

ISBN:9780062435613

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SKU: 54963816644

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TcZ
Birmingham, US
★★★★★ 4
Swiss Quality from a good brand
Color: Grey
This is my 4th Tissot watch. I only have a few quibbles. The band adjusts by removing wide or narrow pieces, not by adjusting with pins with a range of holes. I prefer that way to adjust a metal band. The color blue of the dial is darker in real life than the picture. I also wish the day indicator was a little larger (or my eyes were younger).
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Reviewed in the United States on July 8, 2020
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Caleb teems
San Leandro, US
★★★★★ 5
A LOT of watch for the money
Color: Grey
I purchased this piece with low expectations but was pleasantly surprised by the quality and overall esthetics. If you are a young man looking for your first watch that doesn’t break the bank, this is the one.
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Reviewed in the United States on August 22, 2023
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Sangay Choizang
Belleville, US
★★★★★ 1
Not giving accurate time.
Color: Grey
Watch looks so fancy and standard but regretted to say that the pins on the bands are coming out easily, and does not giving accurate time. doesn’t worth it. Wish i can return it if possible.
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Reviewed in the United States on March 26, 2022
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MingYolo
Birmingham, US
★★★★★ 5
Great watch so far
Color: Grey
Very lovely watch. Feels quality and rather heavy.
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Reviewed in the United States on September 27, 2024
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Jose Correa
Omaha, US
★★★★★ 5
Stunning Automatic Watch With TopTier Durability and Precision
Color: Grey
“I got this Tissot PRX for my cousin’s birthday and bro fell in LOVE instantly. This thing keeps time like a beast, never slows down, never lags. Automatic movement, so no batteries, no drama. Durability? Stupid good. You can hit it, bump it, live life rough, it still looks box fresh. Size wise it was almost perfect. I just had to remove two links, nothing big. It’s light, functional, comfortable, doesn’t weigh you down, doesn’t get in the way but more importantly I can say this watch is in everyone’s eyesight when we wear it. Cause of course I had to get another one! Basically. I gave him a very nice piece as a gift, and now he’s walking around like he owns Switzerland.
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Reviewed in the United States on December 11, 2025

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