SKU: 77449476001

El Humo, La Patria O La Tumba / Smoke, Country or Grave

Sale price$17.61 Regular price$19.57
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 13 - Jul 18

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

El Humo, La Patria O La Tumba / Smoke, Country or GravePara el principiante fumar un cigarrillo es un acto simblico: Ya no soy el nene de mam, soy fuerte, soy un aventurero []. Cuando se desvanece la fuerza del simbolismo psicolgico, empieza el control del efecto farmacolgico para sostener el hbito. Philip Morris (1969) Lo inesperado: las polticas antitabaco de un pequeo pas al sur de Amrica Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en

«Para el principiante fumar un cigarrillo es un acto simbólico: Ya no soy el nene de mamá, soy fuerte, soy un aventurero [...]. Cuando se desvanece la fuerza del simbolismo psicológico, empieza el control del efecto farmacológico para sostener el hábito». -Philip Morris (1969)

Lo inesperado: las políticas antitabaco de un pequeño país al sur de América Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en juego su arsenal de abogados en defensa de los intereses comerciales y demandó a Uruguay en una corte internacional. El juicio adquirió fama mundial. Se lo conoció como «la lucha de David contra Goliat».

Este libro cuenta esa historia, pero va más lejos. Sus páginas son un recorrido por algunos hitos culturales del cigarrillo. Hablan del placer y la dependencia de un objeto que forma parte de la memoria colectiva. También cuentan las historias de vida de hombres y mujeres que alzaron sus voces en defensa de la salud, en tensión permanente con una industria que vende ilusiones.

Con talento en la escritura y rigor en la investigación, Emiliano Zecca ofrece una mirada desde el periodismo narrativo, presentando hechos y protagonistas de modo tal que el lector pueda completar el puzzle desde su propia mirada.

ENGLISH DESCRIPTION

Unexpectedly, the anti-smoking policies of a small South American country set off alarms at the big tobacco companies. In 2010, the industry giant Philip Morris deploys its legal team to defend its business interests, suing Uruguay in international court. The trial soon evolves into a notorious "David versus Goliath" struggle.

This book tells that story and much more. It is a look back at the culture of the cigarette, an object that holds a place in our collective memory as the source of pleasure and dependency. It is also the story of the many men and women who advocate for public health in an ongoing clash with an industry built on illusions.

A talented writer and researcher, Emiliano Zecca uses literary journalism as his medium to introduce facts and protagonists, encouraging readers to view the puzzle from their own perspective.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 77449476001

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.5 ★★★★★
Based on 1245 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
L
Verified Purchase
L. Hendricks
Port Orchard, US
★★★★★ 5
Cute and comfy
Size: 30W x 29L, Color: Truest Blue
So comfortable and cute! I sized down and they fit just fine.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 5, 2026
M
Verified Purchase
Me
Port Orchard, US
★★★★★ 5
Fre People quality and stylish Jean
Size: 25, Color: Truest Blue
quality jean/confort as usual because I have same jean in other colors / size is perfect as their size chart
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 1, 2026
D
Verified Purchase
Donna
Birmingham, US
★★★★★ 5
Runs big
Size: 24, Color: Night Hawk
Super cute but runs big. I’m typically a 25 and bought a 24. It’s still too big
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 26, 2026
P
Verified Purchase
patty
Charlottesville, US
★★★★★ 4
SUPER great denim-should last for years!
Size: 30, Color: Truest Blue
lI don't know if these will be flattering on me, but I LOVE THEM. They're hip and cool and I will wear them although I am 65. Would look best with shorter shirts, but of course, not showing belly. A slim young woman would "kill" this look. Denim is heavy duty and all hardware top class. The ad said to size down, but I ordered my regular size. The waist is a little tight on me, but the barrel legs are loose and hang nicely. Definitely something I will wear with platform ankle boots or sneakers. I anticipate people will absolutely love them (younger folk) where people my age, may say hmmm because they are a statement piece.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 4, 2024
O
Verified Purchase
OutOfThisWorld
Charlottesville, US
★★★★★ 5
Awesome Jeans!!
Size: 25, Color: Truest Blue
I absolutely LOVE these jeans!!! Free people what can I say top quality and style all the way. I wash in cold and hang to dry always. They are your perfect jeans to dress up or casual. Highly recommend
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 3, 2026

recommand products