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Description
Consumer Behaviour in Action eBookCondition: BRAND NEW ISBN: 9780195597080 Year: 2015 Publisher: Oxford University Press ANZ Description: Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry
Condition: BRAND NEWISBN: 9780195597080
Year: 2015
Publisher: Oxford University Press ANZ
Description:
Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples. Extended case studies covering topics such as Nike, Cricket Australia, Target, and McDonald's in overseas markets, draw together each part of the book to connect the themes discussed and encourage students to develop a deeper understanding of the material. Research and insights from fields such as psychology, sociology and complex systems are included. Key FeaturesProvides a thorough analysis of consumer behaviour for the future professional.Provides numerous real world examples of marketing in the Australasian region and practical examples from developed and less developed countries.Features perspectives from a range of industry practitioners at various points in their careers.Features a diverse range of organisations, goods and services and covers the social (positive and negative) impact of consumer behaviour.
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Product Reviews
★★★★★ 5
Our first babies favorite and longest lasting ball yet and he is fixing to be 7.
Style: Ball, Size: Medium (Pack of 2), Style: Ball, Size: Medium (Pack of 2)
Toughest ball we have found yet. Our doberman loves Chuckit! Balls especially the crunch one. He spreads all the balls and toys we have bought but these lasted the longest. The crunch and the glow in the dark are usually his pick but he has several different choices.
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Reviewed in the United States on May 24, 2026
★★★★★ 5
Perfect for my dog!
Style: Flying Glow Squirrel
My dog loves it! It hovers in flight, making it easy to catch, and it’s easy for her to pick up since it’s not flat like a regular disc. It even went thru the washing machine without damage, but I let it air dry so the dryer wouldn’t tear it up. Will buy again!
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Reviewed in the United States on May 12, 2026
★★★★★ 5
So much fun
Style: Flying Glow Squirrel
My shepherd loves this thing. He is a true fiend for a frisbee or ball and this is his new favorite toy. He will carry it around just to do so, and that’s a new thing for him. It’s soft which is good for my poor hands, yet it’s durable and stands up to the tests he throws at it. It flies well and hasn’t warped no matter what it’s hit. No tears through any of the chewing yet either. Good size toy that gives hours and hours of fun for the most playful and silly doggos out there!
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Reviewed in the United States on March 7, 2026
★★★★★ 5
Beloved dog toy now in glow in the dark canvas.
Style: Flying Glow Squirrel
This is a great frisbie style product with the advantage of glow in the dark visibility. My German Shepherd has been retrieving the original Chuckits for 5 years. They fly through the air and have the advantage of curved design which allows a dog to slide their mouth under it easily when it is on the ground. Awesome dog toy that my dog never tires of. Heavy duty canvas design for durability and washability when it gets muddy.
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Reviewed in the United States on April 2, 2026
★★★★★ 5
Great, tough, and will not break your dog’s teeth!
Style: Giggle Fumble
I am the aunt of several different types of dogs and they all love the giggle toys. The problem with most of them is that they are hard to Plastic (I guess so the dog doesn’t bite into the giggle box and disable it). Every pup I know is crazy about the giggle toys, but I’m always afraid they’ll break teeth. This one is very tough material but not hard so that your dog could bite down on it and enjoy the giggle.
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Reviewed in the United States on April 19, 2026