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Description
Why the Magic Matters: Discovering Disney as a Laboratory for LearningCondition: BRAND NEW ISBN: 9798881802660 Format: Trade paperback (UK) Year: 2025 Publisher: Bloomsbury Description: As education, entertainment, or "edutainment" (as Walt called it), Disney offers its consumers and guests a wealth of opportunities for learning. In Why the Magic Matters, top Disney scholars and teachers unpack what, why, and how Disney maintains its overwhelming cultural significance in the global entertainment industry. Broken into
Condition: BRAND NEWISBN: 9798881802660
Format: Trade paperback (UK)
Year: 2025
Publisher: Bloomsbury
Description:
As education, entertainment, or "edutainment" (as Walt called it), Disney offers its consumers and guests a wealth of opportunities for learning. In Why the Magic Matters, top Disney scholars and teachers unpack what, why, and how Disney maintains its overwhelming cultural significance in the global entertainment industry. Broken into four parts, "Magic and Strategy," "Authenticity and Simulation," "Nostalgia and Innovation," and "Leisure and Labor," the book offers a framework that juxtaposes ideas found in Disney products, properties, and experiences. From art, film, and television history to Indigenous, disability, and religious studies, each chapter contextualizes Disney within a greater cultural landscape. Students, teachers, and fans will gain insights on what Disney can teach us about pop culture and fresh perspectives on why the magic really does matter.
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