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Description
A / B TestingUnlock the potential of your online business with 'A B Testing: The Most Powerful Way to Turn Clicks Into Customers'. This essential guide, authored by industry leaders Dan Siroker and Pete Koomen, cofounders of the renowned A B testing platform Optimizely, delves into the transformative power of A B testing. Designed for marketers, entrepreneurs, and business owners, this book reveals how you can leverage data driven decision making to enhance your
Unlock the potential of your online business with 'A/B Testing: The Most Powerful Way to Turn Clicks Into Customers'. This essential guide, authored by industry leaders Dan Siroker and Pete Koomen, cofounders of the renowned A/B testing platform Optimizely, delves into the transformative power of A/B testing. Designed for marketers, entrepreneurs, and business owners, this book reveals how you can leverage data-driven decision-making to enhance your website's conversion rates significantly.In today's digital landscape, the average conversion rate is a mere 2%, meaning a staggering 98% of your web visitors might leave without converting. Discover how A/B testing can change this dynamic by allowing you to create and analyze multiple versions of your webpages simultaneously. This book presents actionable insights derived from over 300,000 varied experiments conducted by Optimizely's clients, showcasing proven best practices for successful A/B campaigns.
You will learn what elements to test, how to interpret results, and the strategic methods that helped notable organizations like Google and Amazon to refine their user experience and marketing efforts. Whether you are a seasoned marketer or just beginning your online journey, this book will equip you with the necessary tools to start experimenting today.
Condition: BRAND NEW
ISBN: 9781118792414
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 208
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118792414
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 208
Description:
How Your Business Can Use the Science That Helped Win the White House
The average conversion rate”the rate at which visitors convert into customers”across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.
What's the solution? A/B testing.
A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race.
In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions.
Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn:
What to test
How to ch
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
Well written and eye opening
This book is easy to read and easy to comprehend. The writing is attractive and helps the reader understand with ease the challenges and difficulties in relationships with their significant other and or other people in their lives. After reading this, I believe love is perception based and it is a matter of just changing how you see things to understand and feel loved. The part that hit close to home for me was in the end where a man who had gone to prison had wrote the author to tell how he had never felt love from his mother but after reading the book, realized she had loved him all along but not in a language he spoke and it wasn't until he was about to be locked away from her that she spoke to him in the language of touch and opened his mind. It brought tears to my eyes because I identified myself with that man having that internal struggle When Love Was there all along. Love is the motivating factor in practically all of our life decisions. With it, we feel we can conquer the world and without it we feel abandoned and scared. It is all a matter of perception. Love yourself, love your family, love your friends, and all those that are close to you and unknown to you and the world is not such a scary place after all. This book is definitely going to be on the top of my shelf.
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Reviewed in the United States on March 20, 2018
★★★★★ 4
A quick and interesting read. It may help you broaden your horizons with relationships!
There is no real difference in terms of what you will take away from this book if you already read the original. This book gives you some manly homework, some insight into conflicts with perspectives that I did not think of. Suffice it to say, reading this book helped me grow as a person and helped with my relationship. You come out on top as a man since this book helps keep your cool.
Basically what I'm trying to say is: If you never read any Love Language book and you want a more man-centric read. Get this and live it.
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Reviewed in the United States on September 11, 2017
★★★★★ 5
Cute
A great book about how we all have different love languages.
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Reviewed in the United States on January 9, 2026
★★★★★ 5
Bought as a gift
The young man is using the book to understand that we all have different love languages and I watch as he take interest in the content of the book. I gave both my daughters a copy last Christmas as part of their gifts as well. I have my copy of the book and it has helped me to understand others as well as myself more profoundly. Everyone one should get a copy for themself…a must have to help build better relationships.
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Reviewed in the United States on December 31, 2023
★★★★★ 5
Prescriptive approach to eye-opening information
This book has changed my perspective for the better. It is very prescriptive in its approach, but that's just what I needed. Not only can I better understand the love expressed by others in their unique way, but I have a better concept of how to express love in different "languages" and even "dialects." My understanding of others has greatly improved. I'm more excited to think of different ways to express my love. I just can't say enough about this book. It is well worth a second read as well just to be reminded of all the important messages. It also includes portions about controlling anger and apologies.
The book doesn't contain information that's mind blowing, but the way it's presented can be life changing for some. It's the package deal on how to be a better lover.
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Reviewed in the United States on March 12, 2018