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The Customer-Funded BusinessUnlock the secrets to entrepreneurial success with 'The Customer Funded Business' by best selling author John Mullins. In this insightful guide, explore how innovative entrepreneurs can thrive without relying on traditional investors. This comprehensive book presents five powerful business models that tap into customer funding, helping you learn how to grow your enterprise sustainably. Discover the matchmaker model used by Airbnb, the pay in advance
Unlock the secrets to entrepreneurial success with 'The Customer-Funded Business' by best-selling author John Mullins. In this insightful guide, explore how innovative entrepreneurs can thrive without relying on traditional investors. This comprehensive book presents five powerful business models that tap into customer funding, helping you learn how to grow your enterprise sustainably. Discover the matchmaker model used by Airbnb, the pay-in-advance approach from Threadless, the subscription model inspired by TutorVista, the scarcity tactics from Vente Privee, and the service-to-product evolution seen in GoViral. By examining compelling case studies, Mullins illustrates how today’s business leaders, like Michael Dell and Bill Gates, turned their customer bases into a sustainable funding source. Perfect for aspiring entrepreneurs and seasoned business professionals alike, 'The Customer-Funded Business' is your blueprint to building an iconic brand without the need for angel investors. Get ready to rethink your business strategies and embark on a journey to financial independence today. Condition: BRAND NEW. ISBN: 9781118878859. Year: 2014. Publisher: John Wiley & Sons Inc (US). Pages: 304. Shipping is free, and delivery may take up to 6 weeks. Please note, once your order is placed, it cannot be cancelled.Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118878859
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 304
Description:
Who needs investors?
More than two generations ago, the venture capital community
? VCs, business angels, incubators and others ?
convinced the entrepreneurial world that writing business plans and
raising venture capital constituted the twin centerpieces of
entrepreneurial endeavor. They did so for good reasons: the
sometimes astonishing returns they've delivered to their investors
and the astonishingly large companies that their ecosystem has
created.
But the vast majority of fast-growing companies never take
any venture capital. So where does the money come from to start
and grow their companies? From a much more agreeable and hospitable
source, their customers. That's exactly what Michael Dell, Bill
Gates and Banana Republic's Mel and Patricia Ziegler did to get
their companies up and running and turn them into iconic
brands.
In The Customer Funded Business, best-selling author John
Mullins uncovers five novel approaches that scrappy and innovative
21st century entrepreneurs working in companies large and small
have ingeniously adapted from their predecessors like Dell, Gates,
and the Zieglers:
Matchmaker models (Airbnb)
Pay-in-advance models (Threadless)
Subscription models (TutorVista)
Scarcity models (Vente Privee)
Service-to-product models (GoViral)
Through the captivating stories of these and other inspiring
companies from around the world, Mullins brings to life the five
models and identifies the questions that angel or other investors
will ? and should! ? ask of entrepreneurs or corporate
innovators seeking to apply them. Dra
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4.0 ★★★★★
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Product Reviews
★★★★★ 5
Excellent Tool For Drilling Shelf Pin Holes
I had a project where I was extending the depth of the bottom half of a bookcase I had made out of pre-drilled MDF from Home Depot. The original bookcase was 11" deep x 10' high. The extended depth of the bottom is to be used to hold audio gear and needed to be 18" depth, front to rear. I was able to increase the depth but had to insert additional panels on the left and right so that shelf pins could be installed. I needed a shelf pin jig to do that, and this jig was perfect for the job.
After completing my holes and mounting some shelves I was pleased that the alignment with the inner portion of the shelf was perfect and the distance between holes lined up exactly as with the original panels from Home Depot.
The jig is high quality fabricated aluminum, not plastic, and it comes with two drill bits, and stop and Allen wrench, including an instruction manual, all in an attractive plastic case.
The jig is well worth the modest price and I would definitely recommend it for drilling shelf clip holes.
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Reviewed in the United States on October 27, 2024
★★★★★ 5
a solid choice
I realized I don't need to drill 5mm holes, so this item is just perfect. It's higher quality than those other cheap-chinese noname jigs. In particular:
* The stop collar provided actually fits the drill bit. I had one from Tanyo that had too-big collars that didn't stay put.
* The fence pins are very soilid, so the jig doesn't move while in place. Other brands have a long knurled screw that wobbles and allows the kiig to move around.
* The plate is thick, making it feel sturdy.
* It's phyically smaller than the others, because it doesn't have any useless features like euro-hinge hole guides. The case is more compact and stores well.
Overall, very satisfied with this jig.
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Reviewed in the United States on April 3, 2026
★★★★★ 5
Great product
Great well made product and nice case. Works great for 1/4” holes.
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Reviewed in the United States on May 15, 2026
★★★★★ 5
A solid and easy to use product.
Worked like a charm. It is extremely durable and easy to use. I bought this item because the one I wanted wasn’t available. I don’t regret getting it.
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Reviewed in the United States on April 22, 2026
★★★★★ 5
very nice tool
likes, all aluminum construction, seems very accurate and uses more sturdy 1/4 inch shelf pins instead of the 5mm ones
comes with 2 bits which is a huge plus the competition makes you buy the 1/4 drill and only is set up for 5mm to start.
this jig will work along side, for now, my other jig
dislike is the fact it only has 1/4 pin capability not a deal killer in any way, and it has "pins" to support the jig on the edge again this is both an advantage and disadvantage as you can change the depth of where the pins are located BUT if you are making something smaller the jig may not calibrate consistently.
on another positive you can replace the bits easily and commonly as they are not proprietary and simply standard 1/4 inch bits
this will be a fine addition to my other goingmake tools and future ones
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Reviewed in the United States on January 3, 2025