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Description
BrainfluenceUnlock the hidden secrets of consumer behavior with 'Brainfluence', the revolutionary guide that employs practical techniques derived from neuroscience and behavioral research to help you attract and retain new customers. With a focus on neuromarketing, this book examines how our brains respond to various marketing stimuli, providing you with insights that enable you to understand consumer decision making patterns more effectively. Published in 2011
Unlock the hidden secrets of consumer behavior with 'Brainfluence', the revolutionary guide that employs practical techniques derived from neuroscience and behavioral research to help you attract and retain new customers. With a focus on neuromarketing, this book examines how our brains respond to various marketing stimuli, providing you with insights that enable you to understand consumer decision-making patterns more effectively.Published in 2011 by John Wiley & Sons Inc, 'Brainfluence' encompasses 304 pages of expert advice distilled into 60 concise chapters. Each chapter equips you with actionable strategies to enhance your marketing tactics across different platforms, including in-person sales, online advertising, and print media. Whether you're a small business owner, a marketing professional, or part of a non-profit organization, this book enables you to forge stronger emotional connections with your target audience, making your marketing campaigns more impactful.
The scientifically-backed methods outlined within 'Brainfluence' have already aided numerous renowned brands in tailoring their marketing efforts to reach diverse demographics and consumer groups. Dive into this essential resource today and elevate your advertising, sales, and overall marketing approach.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW; ISBN: 9781118113363; Year: 2011; Publisher: John Wiley & Sons Inc (US); Pages: 304.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118113363
Year: 2011
Publisher: John Wiley & Sons Inc (US)
Pages: 304
Description:
Practical techniques for applying neuroscience and behavior
research to attract new customers
Brainfluence explains how to practically apply
neuroscience and behavior research to better market to consumers by
understanding their decision patterns. This application, called
neuromarketing, studies the way the brain responds to various
cognitive and sensory marketing stimuli. Analysts use this to
measure a consumer's preference, what a customer reacts to, and why
consumers make certain decisions. With quick and easy takeaways
offered in 60 short chapters, this book contains key strategies for
targeting consumers through in-person sales, online and print ads,
and other marketing mediums.
This scientific approach to marketing has helped many well-known
brands and companies determine how to best market their products to
different demographics and consumer groups. Brainfluence
offers short, easy-to-digest ideas that can be accessed in any
order.
Discover ways for brands and products to form emotional bonds
with customers
Includes ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of
Neuromarketing, the most popular blog on using brain and
behavior research in marketing, advertising, and sales
Brainfluence delivers the latest insights and research,
giving you an edge in your marketing, advertising, and sales
efforts.
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4.2 ★★★★★
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Product Reviews
★★★★★ 5
True to size & Use a Drill
Color: Beige, Size: 3 Panel-102‘’-Round Pad, Color: Beige, Size: 3 Panel-102‘’-Round Pad
Love this! Works perfectly for where I wanted it. I did measure my room incorrectly and thought it would be smaller, thankfully it’s not and thankfully it’s not bigger than the room itself. I did like how the whole thing was move-able but it was a bit annoying so I just added extra clips to the left of the middle one and unscrewed the right of the middle at the bottom so it opens like a door, this did make it a bit flimsy but duck taping it to the wall as anchor it works.
100% recommend, but do suggest a drill and a second set of hands to put it together, due to its size it can be a bit difficult to maneuver putting together yourself.
Also if you have a clingy cat like I do, and think this will help keep them out, no, my cat who is very large can manage to squeeze underneath it.
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Reviewed in the United States on March 9, 2024
★★★★★ 1
waste of money
Color: Black, Size: 4 Panel-136‘’W-Round Pad
This is a total waste of money. Its only going to free stand if you arent moving it. If you are planning on dividing a room, and then folding these for space and then dividing the room again, itll last a few days. The poles kept coming off of the screws that holds the fabric on the poles together. Was fixing this EVERY DAY. Finally got tired of doing this and just threw it out. Lot of money spent on garbage. Get a sheet room divider, or something that isnt cheaply made. Was simply making an office type space in a bedroom, to seperate the two areas for work, and folding it kept making the poles come off those twisted screws. just not worth it.
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Reviewed in the United States on May 3, 2026
★★★★★ 5
Absolutely love this room divider!
Color: Beige, Size: 3 Panel-102‘’-Round Pad, Color: Beige, Size: 3 Panel-102‘’-Round Pad
When they say you can't see anything through it, they are correct. As you can see by the video, the cars are traveling by with the sunlight on the divider and you still can't see any cars passing nor can you see the ones in the parking lot. You can also tell it blocks out the sunlight too which is a definite plus for our store. Quality material on the divider. Material is nice and snug on the poles with no ripples. I also like the base of these, they make the divider nice and sturdy and can be adjusted if floor is uneven. Also the design of the legs allow them to go under your furniture. Also putting them together is pretty easy. Just make sure you when you are putting the poles together to make sure at the top of the pole that the indent screw hole faces out. This makes for a better look. The directions don't say which way to turn and at 1st, I had one, one way and the other was another way as both ways work that way but I wanted a uniform/better look.
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Reviewed in the United States on July 29, 2024
★★★★★ 4
Works well, need power tool to assemble
Color: Beige, Size: 3 Panel-102‘’-Round Pad, Color: Beige, Size: 3 Panel-102‘’-Round Pad
Sturdy enough, especially when feet are positioned for balance. Works perfectly to create a WFH “cubicle”. Can adjust the size to provide complete privacy or fold back a panel when I want more openness. The fabric panels are not perfectly taught, but pretty close. The only negative is that without my husband’s power drill/screwdriver we wouldn’t have been able to put it together. It would take the strength of Thor to do it with just a manual screwdriver.
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Reviewed in the United States on November 30, 2022
★★★★★ 5
Now I don't have to see the "black hole" that used to be my family room!
Color: Black, Size: 4 Panel-136‘’W-Round Pad
I have an adult child living at home and his bedroom is tiny, so he's pretty much taken over the family room. We are both much happier now that the divider is up. It is about 12 feet long and gives him privacy to watch his movies and play his video games. And I don't have to see all the shoot-em-up stuff he likes to watch. I put the divider together with just a screwdriver (not a power one, that would be nice but I don't have so I had to use a little elbow grease.) It took a couple hours. The instructions are straightforward. I did have to use my long dining room table to attach the feet to the divider panels, which was a bit tricky. But I'm really pleased with the end result. I'm NOT a handywoman, so I feel proud that I did it "all by myself." He wanted the black fabric, but I think the lighter colors would have been better for a room that gets hot in the summer. Just my opinion. Whatever color you choose, I think you'll like the end result.
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Reviewed in the United States on July 18, 2023