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Description
Marketing 5.0Condition: BRAND NEW ISBN: 9781119668510 Year: 2021 Publisher: John Wiley & Sons Inc (US) Pages: 224 Description: Rediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of
Condition: BRAND NEWISBN: 9781119668510
Year: 2021
Publisher: John Wiley & Sons Inc (US)
Pages: 224
Description:
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:
· Artificial Intelligence for marketing automation
· Agile marketing
· “Segments of one” marketing
· Contextual technology
· Facial recognition and voice tech for marketing
· The future of Customer Experience (CX)
· Transmedia storytelling
· The “Whatever-Whenever-Wherever” service delivery
· “Everything-As-A-Service” business model
· Internet of Things and blockchain for marketing
· Virtual and augmented reality marketing
· Corporate activism
Perfect for traditional and digital marketers, as well as students and teachers of
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4.7 ★★★★★
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Product Reviews
★★★★★ 4
Smells nice
Scent: Berry Bubbly, Size: 20 Fl Oz (Pack of 1)
This smells nice and is moisturizing but there really isn't any 'fizz' to it. It just foams up like normal soap. 3 pumps on a loofah is enough for a whole shower really, it's very lasting soap and makes for a nice clean feel. The smell doesn't last long after the shower though. Interesting product but most likely won't be buying again.
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Reviewed in the United States on March 10, 2026
★★★★★ 5
Olay Intensive hydrating body wash
Scent: Berry Bubbly, Size: 20 Fl Oz (Pack of 1)
I really love this body wash. It is so good for the body. The smell is a sweet odor, but not strong, just right. I saw where this is a limited product. I hope not, because it leaves me feeling like I put lotion all over.
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Reviewed in the United States on May 9, 2026
★★★★★ 5
Smells Clean & Wonderful
Scent: Berry Bubbly, Size: 20 Fl Oz (Pack of 1)
I got the strawberry fizz wash and it smells divine! It lathers up nicely and provides a good clean feel. It washes cleanly so no residue or stickiness afterwards. Olay is a great product and I would like to try the Wicked scent as well. After using this once, my skin felt soft and amazing.
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Reviewed in the United States on February 16, 2026
★★★★★ 5
One of Olay’s best
Scent: Melon Spritz, Size: 20 Fl Oz (Pack of 1)
This is amazing! Smells wonderful! Makes your skin so soft and silky! It doesn’t leave it feeling too greasy. All in all it’s a ten out of ten for me!
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Obsessed. Soothing, effective, fragrance-free, incredibly healing
Style: Tolerance Daily Foaming Facial Cleanser
I’ve been loving this so much I bought a second bottle after a few days of using it. It has all the skin soothing benefits of the tolerance lotion cleanser, but it’s also a really great cleanser. It’s almost not noticeable how good it is at cleansing because your skin doesn’t feel stripped after, but it takes things off really quickly. I was worried because it doesn’t foam a lot and it feels so nurturing — much like the tolerance lotion cleanser (which I use as a second cleanse when my skin needs a few days to recover from something like a derm office treatment) — but when I wash again with my favorite HG cleanser nothing extra comes off, and I tested it twice on waterproof eyeliner that I’d swiped on my forearm for an hour or so, the eyeliner dissolved and wiped off with two or three gentle swipes. It has a very emollient texture, so when you rub it against your skin it slips so easily you don’t realize it’s dissolving and taking things away because there is no friction. So it’s great at taking off makeup, it’s AMAZING at cleaning makeup brushes, and IT DOES NOT BURN MY EYES AT ALL. Also, it is FRAGRANCE-FREE… before I bought it I read a review complaining about smelling a citrus fragrance, that person either has some sort of brain tumor or something spilled on their bottle when it was in a warehouse because this is definitely a fragrance-free product.
Prior to trying this, I had tried another cleanser that gave me weird acne hives all over my chest (never happened to me before) and I was struggling to heal the acne and the irritation. I noticed an immediate difference when I started using the tolerance cleanser on it; the fresh redness went away, the acne started healing, and the post-inflammatory hyperpigmentation has been healing fast. So I’ve been using this on my body as well and it’s soothing and moisturizing in all the places where other things have been drying. I have mild rosacea and I hadn’t realized how irritated my skin was from the last thing I’d tried until after 5 days or so of using this my skin tone looked much more even and the stubborn PIH I have from a two-zit hormonal breakout a month ago finally looked dramatically lighter (as recently as the week before, I’d needed to cover them with high-coverage concealer).
Because this doesn’t foam much, some people might not realize how well it’s cleaning… I encourage you to judge it based on how your skin looks and feels. Since it is very emollient though, I do think it’s important to use it with a face wash scrubber or washcloth just to ensure you’re getting some mild mechanical exfoliation and clearing away skin cells that could be trapping stuff in your pores. For this reason, I do wash my face with this twice so the first wash can get off makeup/debris/oil and then the second wash can really penetrate and clean my skin.
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Reviewed in the United States on February 15, 2026
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