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Shoe Dog: A Memoir by the Creator of NIKE Paperback – 3 May 2018From the Publisher 'A refreshingly honest reminder of what the path to business success really looks like It's an amazing tale' Bill Gates 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high
From the Publisher
'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates
'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.
'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.
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4.2 ★★★★★
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Product Reviews
★★★★★ 5
Authentic
Color: Black, Color: Black
This machine is amazing. We just returned from Italy and this is as close to a cafe as you can get. It leaves a dense foam on top from the high pressure water system making truly authentic. It is easy to use and clean!! I loved the size too as it fits perfectly on our shelf. Highly recommend if you want an italian cafe to enjoy!
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Reviewed in the United States on February 4, 2026
★★★★★ 5
Bargain Espresso Machine Works Great
Color: Silver
Great espresso machine, and a bargain at only $100! Pulls perfect shots with a generous amount of crema. And, it comes with a high-quality tamper. Tips: When you first turn it on, remember to run the steam wand for a couple seconds to prime the system. Test/experiment with the grind to get it just right--40 seconds with my blade grinder is working for me.
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Reviewed in the United States on January 26, 2026
★★★★★ 5
Exelente
Color: Silver
Exelente
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Reviewed in the United States on February 13, 2026
★★★★★ 2
Great Espresso Machine for Beginners
Color: Silver
Update:
Milk teamer doesn't deliver the foam like at the first couple of days, and the espresso doesn't come with the crema any longer. Somehow the pressure goes above the espresso range, and I tried to decrease the amount of coffee, and no results. I am so disappointed.
First thing that impressed me about this little espresso machine is how easy it to use. You can make a double espresso shot in literarily 1 minute. Second thing is size, the machine is pretty compact that you can place it anywhere in the kitchen without worrying about taking too much space. Also, it heats up quick, and the options are straightforward. The water tank is just the perfect size, which is excellent for me, and I don't have to refill water constantly.
Performance-wise, it feels solid and does an excellent job making shots like what you'd expect in a cafe. The water pressure is just right, delivering this espresso shot without the extra acidity. The flowmeter regulates the water evenly which is great in making that creamy espresso. Something else to note, it's small and also quiet, which is big to me since the last one was making unnecessary noise every time I make a shot. Now, the milk frother is pretty decent, and create that foam you'd love to see in your cappuccino and latte.
Overall, this is a pretty decent choice, and feels durable.
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Reviewed in the United States on August 29, 2025
★★★★★ 5
Make lattes at home now
Color: Rose Golden
Love this machine.
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Reviewed in the United States on January 11, 2026