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Description
The Road to LuxuryCondition: BRAND NEW ISBN: 9781119741312 Year: 2021 Publisher: John Wiley & Sons (Asia) Pages: 512 Description: Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a
Condition: BRAND NEWISBN: 9781119741312
Year: 2021
Publisher: John Wiley & Sons (Asia)
Pages: 512
Description:
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field
The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.
Readers will also benefit from the inclusion of:
An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China
The creation of savoir faire and business plan competitions in the luxury industry
LVMH's sponsoring of Viva Technology
Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
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Product Reviews
★★★★★ 5
Great toy
Size: Medium, Style: Sour Pooch
Good size, as advertised. Dog loves it cuz it’s got crinkle and a squeaker.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 14, 2024
★★★★★ 4
My dog like this!
Size: Small, Style: Mutts & Mongrels
My dog likes to play with this but I think she would like it better if the squeaker was larger.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 8, 2025
★★★★★ 5
He loves it new favorite
Size: Small, Style: Skit-Tails
Got this for my dog that's about 4.5 lbs and he has buckets of toys but this is his go to toy. It's so funny watching him play with it and I can tell you he is rough with it but still in perfect shape.
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Reviewed in the United States on December 17, 2023
★★★★★ 1
Don't buy it for your dog.
Size: Medium, Style: Sour Pooch
This was in the trash 10 minutes after it was opened. It is not durable. Better as a cat toy.
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Reviewed in the United States on September 6, 2025
★★★★★ 5
contrary to name, GREAT CAT TOY
I bought this as a joke for my cat. He loves it so much. After playing with it daily for months the tail did fall off but he still loves it. Give it to your cat and experience the joy of seeing them drag a huge stuffed animal around. It’s adorable. My dog won’t even try to take it from him but it probably would not last as long with a dog.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 16, 2022
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