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Description
Integrated Marketing CommunicationDiscover the power of effective communication with 'Integrated Marketing Communication: A Balanced Approach.' This essential guide delves deep into the principles of integrated marketing communication (IMC), enabling you to master the skills necessary for successful marketing strategies. The 2019 edition, published by Oxford University Press ANZ, provides an in depth exploration of IMC, presenting not just theories but also practical applications in
Discover the power of effective communication with 'Integrated Marketing Communication: A Balanced Approach.' This essential guide delves deep into the principles of integrated marketing communication (IMC), enabling you to master the skills necessary for successful marketing strategies. The 2019 edition, published by Oxford University Press ANZ, provides an in-depth exploration of IMC, presenting not just theories but also practical applications in today’s dynamic marketing landscape.Uncover the foundational theories behind IMC, supported by empirical evidence and illustrated through real-world industry examples. This comprehensive text offers critical examinations of communication theory, strategy formulation, and planning, allowing you to grasp the complexities of consumer behavior. By understanding how to align IMC strategies with marketing objectives, you can effectively influence consumer attitudes and reinforce desired behaviors.
Key Features:
- A thorough review of IMC principles, including salience and persuasion theories of advertising, to enhance your marketing knowledge.
- Practical applications that demonstrate how to implement IMC within broader marketing frameworks.
- Reflective revision questions that encourage deeper learning and comprehension of marketing communication.
- Insightful practitioner profiles that draw on industry expertise, providing career guidance.
- Engaging case studies and 'IMC in Action' highlights to illustrate practical relevance in the real world.
- Suggested readings and key terms to enrich your understanding further.
Elevate your marketing skills and strategies with this indispensable resource for students, marketers, and professionals in the field. Embrace the future of communication with comprehensive knowledge and actionable insights.
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4.3 ★★★★★
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Product Reviews
★★★★★ 5
Super comfortable
Color: Green Bamboo(2300gsm), Size: Queen
this mattress topper completely saved my bed. It is super thick and soft, but still gives enough support so you don’t feel totally stuck. The cooling cover actually works pretty well and doesn't trap heat like other memory foam I’ve tried in the past. It was also really easy to put on and the deep pockets keep it from sliding around at night. Very happy with it!
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Reviewed in the United States on May 30, 2026
★★★★★ 5
incredible mattress topper
Color: Green Bamboo(2300gsm), Size: Queen
incredible product, little to no smell out of the box. super thick and comfortable!!! great product for the price, will buy this again if i need another 😊
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Reviewed in the United States on May 12, 2026
★★★★★ 5
Great topper
Color: Green Bamboo(2300gsm), Size: Queen, Color: Green Bamboo(2300gsm), Size: Queen
Soft, plush, thick and supportive. Material feels breathable. Comes air tight sealed
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 28, 2026
★★★★★ 5
Very Comfortable
Color: Green Bamboo(2300gsm), Size: Queen
Soft, comfortable, and fits perfectly on my bed. It adds extra cushioning and makes sleeping more enjoyable. Very happy with this purchase.
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Reviewed in the United States on May 29, 2026
★★★★★ 3
Mattress Topper
Color: Green Bamboo(2300gsm), Size: Queen
So far I haven’t really got to get a feel of it. I will say it came smelling very strongly. I’ve had it now for 3 days & it still has a smell. I let it sit out for 24 hours, with the window opened but it still has an odd scent & once I put it on my bed it’s still smelling strong. It’s kind of hard to focus on my comfort when the smell is very odd & foul but aside from that. The reviews are on point in regards to its softness.
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Reviewed in the United States on May 19, 2026
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