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Description
Advertising by DesignCondition: BRAND NEW ISBN: 9781119691495 Year: 2021 Publisher: John Wiley & Sons Inc (US) Pages: 288 Description: A real world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting edge take on concept generation, art direction, design, and media channels for
Condition: BRAND NEWISBN: 9781119691495
Year: 2021
Publisher: John Wiley & Sons Inc (US)
Pages: 288
Description:
A real-world introduction to advertising design and art direction, updated and revised for today's industry
The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process.
With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry.
The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of
A quick start guide to advertising
A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators
Creative thinking strategies and how to generate ideas based on creative briefs
Utilizing brand archetypes and creating unique branded content
Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view
How to build a brand narrative in the digital age
C
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Product Reviews
★★★★★ 5
Totally unique and enchanting
A bittersweet and all too believable story of young love, simplified and stylized, but with a lot of emotional truth at its heart. Every frame is a visual delight, Catherine Deneuve is hypnotic, and the equally gorgeous Nino Castelnuovo plays his part with a sweetness and grace that are totally disarming.
I knew it was a musical, but I did not realize going in that all of the dialogue is sung. There's a lot of humor in hearing even the most prosaic interactions -- saying good afternoon to the mailman, an argument between a mother and her teenage daughter -- set to music. And the soundtrack serves to amplify the joy and excitement of certain quotidian pleasures, as in the first scene when the mechanics are leaving work and discussing their plans for the evening.
This is a totally unique and enchanting movie. It has the heart of a French movie from the 60's, with a dash of the frothy artifice of a Hollywood musical. The result is a little slice of perfection.
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Reviewed in the United States on August 15, 2020
★★★★★ 5
Good producers.
Very sad, but realistic.
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Reviewed in the United States on October 11, 2025
★★★★★ 5
Amazon eGift Card Makes a Great Gift and So Easy to Give
Denomination: 0, Design Name: You're the best. (Animated)
I was so thankful that I could get this gift card on the Amazon website because I just had back surgery and I couldn't get out to the store to get my daughter something for helping me for a week. I just really wanted to show her my appreciation for everything she had done. I didn't know that you could do this and then I Googled it and it said I could. It was so effortlessly and so easy to do. I definitely will be doing this in the future now that I know how well it went.
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Reviewed in the United States on April 18, 2026
★★★★★ 5
Always so good for those oops I forgot a special day, quick and easy!!
Denomination: 0, Design Name: Papercut Hearts (Animated)
The ecard works so will with last minute ideas. Just seems USPS and cost for mailing is of the past.
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Reviewed in the United States on April 22, 2026
★★★★★ 5
Safe & Easy
Denomination: 0, Design Name: Award Winning (Animated)
Definity easy and perfect when you have no idea for a giving a gift $$$ WORKS
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Reviewed in the United States on May 17, 2026