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Description
Optimum TypeDiscover the world of branding and design with this stunning book by Wang Shaoqiang. Featuring 240 pages of rich content, it unpacks the intricate relationship between typeface and brand identity. With dimensions of 210 x 285 mm, this visually captivating publication is perfect for graphic designers, branding experts, and creative enthusiasts alike. Delve into over one hundred custom type designs crafted by talented designers and agencies from diverse
Discover the world of branding and design with this stunning book by Wang Shaoqiang. Featuring 240 pages of rich content, it unpacks the intricate relationship between typeface and brand identity. With dimensions of 210 x 285 mm, this visually captivating publication is perfect for graphic designers, branding experts, and creative enthusiasts alike. Delve into over one hundred custom type designs crafted by talented designers and agencies from diverse cultural backgrounds. This essential guide not only highlights innovative design processes but also inspires readers to create optimum type that encapsulates specific brand philosophies. Learn to visualize complex ideas through typography and make your design stand out in today’s crowded marketplace. Whether you are a seasoned professional or a budding designer, this book will enhance your understanding and mastery of type design. Orders are shipped from within New Zealand, ensuring fast delivery without the worry of unexpected import charges, custom duties, or taxes. Our NZ owned business is devoted to providing a seamless shopping experience worldwide, with combined shipping options available for multiple purchases. Join us in exploring the art of design with this insightful resource today!CONDITION: Brand New
Dimensions: 210 x 285 mm
Pages: 240
Author: Wang Shaoqiang Publisher: Promo Press
Publication Date: 30-04-2020
When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.
We are happy to combine shipping. Smartfox is a NZ owned business located in Auckland. This product is in stock in NZ which means no unexpected import charges, custom duty or tax.
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4.7 ★★★★★
Based on 15 reviews
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Product Reviews
★★★★★ 4
Good quality. Decent price.
Style: Fox, Raccoon, Squirrel
The small size is perfect for my 13# dog, but I was somehow under the impression that one squeaker was in the head while the other was in the tail (and that might be the case for rhe larger size), but one us in the main body, with the other in the tail. The head is flat, and there's no way to push the sqeaker in the body up into the head.
Ordinarily, this wouldn't matter -- and my dog LOVES the one I gave him so far; he's squeaking up a storm! -- but I bought these toys specifically so I could fill the (presumably empty, but in reality not) body between head and tail with chopped up pool noodles so my paraplegic dog could take it into the water treadmill treatment he's starting in a couple weeks. I wanted something that would float and be largely waterproof (no fluff inside in case he drops it in the water), that he could hold in his mouth instead of wearing a muzzle.
I've rated these toys 4 stars because he does love them, they seem well made, and they're pretty affordable. I would buy them again, though not for the same purpose. (He hates rubber toys, so this was my last hope. Lol?)
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 21, 2021
★★★★★ 5
Enjoyment and or stuffing to clean up.
Style: Variety Pack - Large (3-pack)
The dogs tore them apart but not as quickly as other toys, they loved them.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 7, 2026
★★★★★ 5
Strong Chewer Friendly Toy
Style: Variety Pack - Large (3-pack)
My dog is a rough chewer and these last a really long time (clearly since this beaver's face is long gone! The no stuffing is a win too for cleaning up afterwards.
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Reviewed in the United States on April 26, 2026
★★★★★ 3
The Ad got me, the reality didn't
Style: Variety Pack - Large (3-pack)
Directly from the ad- "Exclusive Noisemakers - Each large toy includes 3 high-quality round squeakers to deliver more sound to keep your best friend entertained.". Now my neighbor bought this squirrel with three high-quality squeakers nearly a year ago. It's ragged and tattered I just recently sewed it up for him where he chewed the one leg odd, but those three noise makers are still squeaking. Whe I got my pup, I immediately went to buy one and they were no longer selling them, so I've been on a search for one or an equivalent. These are not.
There's no stuffing to get all over the place when your pup breaks into it, a plus. However the squeakers weren't particularly loud and were silenced in a few hours. Two were dead and the remaining one was very well on its way. The toy itself was pretty much intact but that had more to do with the lack of attention from the dog than how rugged the toy is. He'll pick it up once in a while but it certainly didn't meet my expectations.
The good thing is that there are three of them so I can give him some brief excitement in the future. Wouldn't buy again.
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Reviewed in the United States on February 24, 2023
★★★★★ 5
Nice toy
Style: Variety Pack - Large (3-pack)
Good idea, no stuffing.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 9, 2026
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