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Description
Hey Whipple, Squeeze ThisDiscover the ultimate guide to advertising with 'Hey Whipple, Squeeze This' (6th Edition). Often hailed as the bible for creatives, this essential book dives deep into the advertising industrys evolution, blending classic principles with modern techniques. Whether youre a budding copywriter or a seasoned marketing professional, this enlightening resource equips you with the tools to thrive. Unlock your creative potential with insights on storytelling
Discover the ultimate guide to advertising with 'Hey Whipple, Squeeze This' (6th Edition). Often hailed as the bible for creatives, this essential book dives deep into the advertising industry’s evolution, blending classic principles with modern techniques. Whether you’re a budding copywriter or a seasoned marketing professional, this enlightening resource equips you with the tools to thrive. Unlock your creative potential with insights on storytelling that captures the essence of brands, and master the art of crafting compelling content tailored for platforms like Instagram, YouTube, and TikTok. Gain proficiency in traditional concepting alongside fresh, innovative strategies to adapt in today’s fast-paced digital landscape. Learn the secrets of stimulating ideas that challenge the norm, leading to viral campaigns. This edition also emphasizes the importance of building a standout portfolio to secure your dream job in advertising. With 416 pages of in-depth knowledge, this book is a must-have for anyone serious about enhancing their creative prowess in modern advertising. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781119819691, Year: 2022, Publisher: John Wiley & Sons Inc (US).Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119819691
Year: 2022
Publisher: John Wiley & Sons Inc (US)
Pages: 416
Description:
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity”while critical”is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field™s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you™re new to the business or a practicing professional.
In this fully updated edition, you™ll explore:
How to employ the traditional concepting techniques today™s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
How to go 180? against common sense for ideas that have the potential of becoming viral.
How to create the kind of portfolio that will get you a job in the industry.
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★★★★★ 1
NOT EFFECTIVE
Style: 100ct
I wish I could give this product ZERO stars but I had to click something in order to submit this review. DO NOT PURCHASE if you want effective eye makeup removed. It is literally water on some eye pads.
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Reviewed in the United States on May 28, 2026
★★★★★ 5
Gentle
Style: 100ct
Best eye maker remover I have ever tried. It is gentle and easy to use. The container is sturdy and comes with a tool to grab each wipe.
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Reviewed in the United States on March 20, 2026
★★★★★ 5
Doesn’t burn your face it’s gentle
Style: 100ct
Excellent product
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Reviewed in the United States on March 28, 2026
★★★★★ 5
Our German Sheppard loves these
Size: Medium
These cost a bit more than tennis balls, but they are so much nicer and longer lasting. For starters, they stay cleaner than tennis balls because they’re smooth rubber. Dirt won’t build up on them and if anything does stick, like grass or soil, it falls off once the dog slobber dries. They’re also thick, so they don’t fall apart or blow out like a normal tennis ball does in our dog’s jaws after 30 seconds. Our GS chomps on these like crazy and the only damage they’ve suffered is a crack that developed from the edge of the hole, but the crack is growing very slowly and none of these balls have totally failed yet. The balls do whistle when thrown ant high speed and that may help a dog track and locate it, but I’m not sure. Our neighbors hear the whistling too so it’s far from silent. Lastly the orange ball is easy to locate out in our yard, but the dark blue practically disappears.
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Reviewed in the United States on April 6, 2025
★★★★★ 5
Great for smaller dogs
Size: Small
These two balls are perfect for the smaller mouthed dog that loves to play fetch.
These balls are not only super durable (lots of teeth biting), but float in the baby pool we use for our miniature dachshunds.
The value here is much better than you’d find anywhere else. The noise, if bitten hard enough, was “low” at best. Easy to spot/find if overthrown. Will definitely buy again once these are in bad repair; so far, so good-love these for my fur babies!
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Reviewed in the United States on October 8, 2024