SKU: 99926296484

Scientific Advertising

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Description

Scientific AdvertisingCondition: BRAND NEW ISBN: 9781640954250 Format: Trade paperback (US) Year: 2023 Publisher: Sound Wisdom Description: The essential guidebook on how to make your marketing and advertising more profitablefaster. You already have a great product or servicehow do you build a narrative around it that speaks to your customers attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins

Condition: BRAND NEW
ISBN: 9781640954250
Format: Trade paperback (US)
Year: 2023
Publisher: Sound Wisdom


Description:
The essential guidebook on how to make your marketing and advertising more profitable—faster.


 


You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
  •  Create a winning personality for your ads

  • Incentivize people to buy without using sensationalism or empty rhetoric

  • Strategically incorporate visual design elements into ads

  • Harness the power of coupon advertising, product sampling, and direct-mail marketing

  • Run test campaigns to make smarter decisions about your advertising dollars

Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.


 


Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or
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SKU: 99926296484

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The Marsh’s
Phoenix, US
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Sir Keith
Omaha, US
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I bought a ‘Genuine Sheepskin Rug Double Pelt Natural White Fur 2x6’ from Amazon in 2011 for $112.49, and recently decided to recommission it in my new living room. It looked so nice that I decided to add a second rug, and was pleased to find what Amazon claimed to be the same rug still available for only $83.78. Now I’m not one of those silly folks who expects the color and/or size of a natural product like a sheepskin rug to be perfectly predictable, and my living room is large enough that I didn’t need the two rugs to match perfectly, but when the new rug arrived, I couldn’t have been more disappointed. It was about 40% smaller than my older rug, was way, way off from anything that could be called white, and looked cheap, old, and tattered. I tried to comb it out a bit to see if I could make it look presentable, but it was a lost cause. Amazon to the rescue. I returned the rug to Amazon for a full refund the next morning, and the transaction couldn’t have been simpler. And I immediately ordered the ‘Genuine Sheepskin Rug Double Pelt Natural White Fur 2x6’ shown on this page from Super Area Rugs for $119.00. What a difference! These rugs are large, plush, and super soft. The quality of these rugs is obvious, much, much nicer that either my old sheepskin rug or the ‘bargain’ rug I returned to Amazon. I was so impressed with the quality of this rug that I immediately ordered a second, which arrived this morning (it matches the other rug perfectly). My older sheepskin has been reassigned to another room because, well, it’s not in the same league as my two new rugs, which look terrific together. As is so often the case, you get what you pay for. So if you’re looking for a top quality sheepskin rug, this is the one you want.
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Reviewed in the United States on December 23, 2015

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